[Video] Adopt these 3 key strategies to grow your online business

Whether you're new to running a blog or an experienced website pro, check out this video featuring David, Oisin, and Raj from the AdSense team, to learn about the best ways to monetize your online content.

Did you know that 68% of users share online content to give people a better sense of who they are and what they care about? Now, more than ever, it’s important that your audience loves your content. In the video below, we share 3 key strategies for you to boost audience engagement and jump start your earnings using AdSense.

1. Relate to your users’ interests
2. Diversify your content strategy
3. Make your content easy to consume

Watch our video to get started today.

Not using AdSense yet? Once you’ve watched the video, here’s how you can get started:

Make sure your website is compliant with the AdSense program policies.
Sign up for an AdSense account by enrolling your site.
Add the AdSense ad code to your site.

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Explore opportunities with the new AdSense Optimization tab

Today, we’re excited to announce the new Optimization tab, a dedicated place in your AdSense account that shows tailored tips for your site. This new tab is a one-stop shop for all the resources that could help you increase your revenue and user engagement on your site.

With the new Optimization tab, you can:

• Explore new opportunities and features that could boost your income
• Run A/B experiments and check results to make better decisions for your site
• Find valuable optimization resources in one place

The new Optimization tab is currently in beta and available for a limited group of publishers. It will roll out to all AdSense publishers over the coming weeks. Check your account now to see if you have this exciting feature in your account!



To create a great optimization experience for you, we’re planning to add more features to the new Optimization tab, including new experiment features and a host of new opportunities. We hope that this new tab will help you explore more opportunities for your site and continue to turn your passion into profit.

We’d love to hear your feedback. Let us know what you think in the comments section below.

Increasing advertiser competition on your site with the new richer text ads

To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we’re happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more.

This new ad format, inspired by material design, adheres closely to the advertiser’s brand by using their logos and brand colors. This enables brand advertisers who are particularly sensitive to how their text advertisements are displayed to spend more on the Google Display Network, thereby increasing competition for the ad units on your site.

If you currently have text and display or display-only ads on your site, richer text ads will automatically be set up for your site. If you’d prefer not to show richer text ads, you can disable them through the Enhanced display ads option in the Allow & block ads tab in your account.

We’d love to hear your thoughts on our new richer text ad format! Share your feedback in the comments section below this post.

Google is introducing new Adsense Revenue profile

Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you

understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.

To make sure you're getting the most out of the ads on your site, follow these best practices:

• Place AdSense ad code directly on all eligible pages
• Opt in to show interest-based ads on your site
• Enable third-party ads
• Adjust your ads to show both text and image ads
• Make your site multi-screen friendly and boost your revenue using responsive ads

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Safe browsing with Google Search, Chrome & Ads

SafeBrowsing helps keep you safe online and includes protection against unwanted software that makes undesirable changes to your computer or interferes with your online experience.

We recently expanded our efforts in Chrome, Search, and ads to keep you even safer from sites where these nefarious downloads are available.

• Chrome: Now, in addition to showing warnings before you download unwanted software, Chrome will show you a new warning, like the one below, before you visit a site that encourages downloads of unwanted software.

• Search: Google Search now incorporates signals that identify such deceptive sites.  This change reduces the chances you’ll visit these sites via our search results.
• Ads: We recently began to disable Google ads that lead to sites with unwanted software.

If you’re a site owner, we recommend that you register your site with Google Webmaster Tools. This will help you stay informed when we find something on your site that leads people to download unwanted software, and will provide you with helpful tips to resolve such issues.

We’re constantly working to keep people safe across the web. Read more about Safe Browsing technology and our work to protect users here.

Posted from Google Chrome Blog. Follow us on Facebook.

How to create high quality sites

We receive a lot of questions from publishers wanting to know best practices to grow your businesses with AdSense. While there's no one right answer, our advice continues to be to focus on creating high quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the quality of the site.

Don't create multiple pages or sites with duplicate content.
We encourage you to create high quality sites rather than a large quantity of sites. Focusing on one site and making it richer in information and authentic in content not only benefits users, but also helps you win more of them. When users are browsing online, they want to find what they're looking for quickly and easily without combing through endless multiple pages, subdomains, or sites with substantially generic or duplicate content. If you have pages or sites that are similar in content or template design, consider consolidating the pages or sites into one.

Provide content that gives users a reason to visit, and return, to your site. When you create content on your site, it’s important to ask yourself if the page provides substantial value or service when compared to sites covering similar subjects. It's worth the effort to create original content that sets your site apart from the rest. This will provide useful search results and keep your visitors coming back.

Provide the information or service promised.
Some publishers create sites that appear to offer a product or service, but instead trick users into navigating through several pages and viewing ads. This results in a negative user experience, and causes your site to be perceived as untrustworthy. Use keywords appropriately and in context with your content and make sure users are able to easily navigate through the site to find what products, goods, or services are promised.

There’s no shortcut to success. Building high quality site takes effort and time. However, we’ve seen that publishers who focus on their users instead of using quick and deceptive techniques are the real winners and experience long-term revenue growth and success in our network. For more information, check out Google Webmaster Guidelines and the policy section of the AdSense Help Center.

In AdSense Mobile becomes a core component

We launched AdSense for mobile content before the smartphone revolution when everyone had a flip phone. Our goal was to help pioneering publishers monetize their mobile content. Since then, we’ve seen mobile technology advance and an increasing number of consumers are viewing content from “smarter” mobile devices. To make it easier for publishers to use AdSense to monetize mobile web pages, we've migrated all mobile ad unit sizes, including the mobile banner ad unit, into the core product.

All mobile ad sizes, including the 320x50, will be available through AdSense for content.

The new AdSense ad code automatically formats the ads for the device. We will continue to support high-end ad requests from our AdSense for mobile content product until May 1, 2012. We strongly encourage publishers who have designed mobile web pages for high-end devices to use the new AdSense ad code to avoid disruptions to service. Note that publishers with mobile websites built for WAP browsers should continue to monetize using AdSense for mobile content.


We continue to be committed to helping our AdSense publishers monetize their content as the mobile ecosystem evolves. For more information about AdSense or to learn more about how this transition may impact you, please visit our AdSense Help Center.

Boost your AdSense revenue with improved ad styles

By making your ads more visible for users, you can increase your click through rate and ultimately your AdSense revenue. Base the colour design of your ad units on one or more of the three basic techniques: Blend, Complement or Contrast (see below). We’ve found through working with publishers that ads with light coloured borders or no borders at all perform best.

When choosing colours, also take the position of your ad units into consideration: If an ad is well integrated into your site’s content, blending the ads can underline the feeling of contextual relevance. For an ad unit which is further away from the main content, more contrasting colours can help catching the user’s attention. If you have a website with repeat visitors, you might want to switch the ad colours occasionally to avoid ad blindness. Remember, the goal isn't to confuse users into thinking ads are content, but to get users to see and read the ads so they can click on those that interest them.

Optimise your ad styles today

We've also recently launched an improvement to our default font settings. For each ad unit that's set to show the default font face and font size, our system will now automatically show the best-performing option. You can find more information about this improvement in our Inside AdSense blog.

Watch our video to learn how to integrate AdSense ads with your quality content

Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We've created a short video below to help you make sure you're following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.

Ultimately, great content is what will help your site stand out and engage your users. We recommend that you only place ad units on pages that are rich in original content and keep the user experience in mind as you think about where you place your ads. Take a look at the video below for more information!

How to monetize your mobile-friendly website

In our previous blog post we talked about how to create a mobile-friendly website. Now we’d like to show you how to best monetize your mobile site with AdSense Mobile product offerings.

AdSense for Mobile Content
AdSense for mobile content allows publishers to generate earnings from their mobile web pages using targeted Google ads. Below are some key features.

• Contextual targeting ensures ads match the content of your mobile site. 
• Google advertisers bid directly for your mobile inventory. 
• Mobile-specific ad formats are optimized for the small screen.

For mobile websites, AdSense automatically detects the type of phone viewing your site and delivers ads to match. For example, if someone views your site through a high-end smartphone, we'll deliver mobile ads specifically designed for the device’s full HTML browser.

It’s important to note that AdSense for mobile content ad units are meant to be used in mobile websites and not mobile applications - as noted in our policies. If you’re looking for an advertising solution for your mobile application, sign up for AdMob.

Custom Search Ads for Mobile
If you currently use Custom Search Ads for your desktop, we’re happy to let you know that publishers can now also apply to use this feature on mobile sites and apps. Custom Search Ads for Mobile are highly targeted ads that are based on user queries from a mobile website.

These ads typically monetize at a high rate and publishers are able to customize the look and feel of the ads to best integrate with the user experience on the page. The ads can be fixed to the frame or scroll along with the results.

If you're already an AdSense publisher and want to get started with ads on your mobile site, you’ll find the Mobile Content button under the ‘My Ads’ tab. If you're not a publisher yet, sign up.

Western Union option expands to more countries in Southeast Asia for Adsense payments

We understand that payment options are very important to you, so we continuously work to improve them. Today we’re happy to announce that we’ve expanded Western Union Quick Cash® as an AdSense payment method to three additional countries: Singapore, Cambodia and Laos.

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments follow our normal payment schedule and are available for pickup in your local currency at your local Western Union agent the day after they're issued.

It’s important to note that at this time we can only send Western Union payments to publishers that have an individual account. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

For those of you who don’t yet have Western Union Quick Cash as a payment method in your country, we appreciate your patience as we work to make this available.

Western Union payment options spreading throughout sub-Saharan Africa

We’re working hard to give more of you more payment options. As part of our continued efforts to expand globally, we’re excited to announce the launch of Western Union Quick Cash® as an AdSense payment method to 11 additional countries in sub-saharan Africa: Reunion (FR), Tanzania, Madagascar, Seychelles, Cote d'Ivoire, Mozambique, Ethiopia, Zambia, Benin, Burkina Faso and Gambia.

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments follow our normal payment schedule and are available for pickup in your local currency at your local Western Union agent the day after they're issued.

A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

If you don’t yet have Western Union Quick Cash as a payment method in your country, we hear your feedback and appreciate your patience as we work to make this available. Keep checking in on the Inside AdSense blog, as we’ll post all future launches here!

New report available by country in Adsense

Have you ever wanted to understand your AdSense performance based on where your users are? Now you can do just that with the countries report.

To report by country, simply navigate to the Performance reports tab. In the navigation sidebar, click on the "Countries" report. This report will show your site's earnings by visitor country.


Please note that the countries report won't contain historical earnings data prior to when this feature is made available in your account. You can view earlier click and impression data by countries, but historical earnings data won't be visible.

Try it now! Navigate to the Performance reports tab, and select the countries report.

Help us figure out what you need and want in your reports by sending your feedback through the ‘Report issue’ link in the upper corner of your account or joining the conversation in our forum.

New Western Union payment method for Pakistani Publishers

We’re excited to tell you that we're offering a new payment method for some countries. If you're located in Argentina, Chile, China (Mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines, or Romania, you can now sign up for Western Union Quick Cash, a new form of payment that lets you receive your AdSense payments in cash using the worldwide Western Union money transfer service. Payments will be available for pickup at your local Western Union agent the day after they are issued, according to our normal payment schedule. It's free to receive your AdSense payments by Western Union; you'll no longer need to wait for a check to arrive in the mail. this choice can also cut down on bank fees and long clearing times associated with depositing checks.

Before you sign up, please keep these important points in mind:

As mentioned above, Western Union Quick Cash is only available in Argentina, Chile, China (Mainland), Colombia, Malaysia, Pakistan, Peru, the Philippines, and Romania. We'll be sure to let you know if we're able to offer new payment options to additional publishers.
  This payment method is currently only available to individual payee names; we can’t offer it to businesses.
  You'll need to bring your government-issued ID to pick up your payment, so please make sure that your AdSense account payee name exactly matches that of your ID. Please contact us if you need to update the payee name in your account.
  Payments must be picked up within 35 days of issuance or they will expire. If this happens, a payment hold will be placed on your AdSense account and the payment will be credited back to your account.
  Payments will be made in US dollars, but depending on your local Western Union agent, they may be picked up in your local currency.

     If you're ready to begin receiving your AdSense payments by Western Union Quick Cash, just follow these instructions. If you have additional questions before getting started, please review the information in our Help Center.